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Model Performance
R-squared
0.87
Good fit
MAPE
12.5%
Moderate error
RMSE
1,245
Good precision
Actual vs Predicted
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ROI Analysis
| Channel | Spend | Contribution | ROI | Efficiency |
|---|---|---|---|---|
| TV | $1,250,000 | 32% | 2.8 | High |
| Digital | $850,000 | 28% | 3.2 | Very High |
| Social Media | $320,000 | 18% | 1.9 | Medium |
| $180,000 | 12% | 0.8 | Low | |
| Radio | $150,000 | 10% | 1.2 | Medium |
